How is Spark leveraging and thinking about AI?

Written By Justin Flitter

Here’s a fantastic interview with Savvy Peterson and Matt Bain from Spark on how they’re leveraging and thinking about AI. Including a number of great use cases for Customer Service and HR.

Yesterday at MWC Barcelona, Matt Bain shared insight into Spark New Zealand's journey into the world of AI.

As a marketer myself, I love seeing the innovation but more importantly the impact that AI has had, with a 17% increase in conversion of marketing campaigns using the AI-based BRAIN solution (built on top of the Snowflake Data Cloud).

Justin Flitter

Founder of NewZealand.AI.

http://unrivaled.co.nz
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